Why Tour Operators Lose Bookings to OTAs, and How to Fight Back
If you run a tour company and you’ve ever Googled your own service, you know the feeling. Viator, TripAdvisor, GetYourGuide. They’re all outranking you. And you, the operator who actually runs the experience, knows the terrain, and has the five-star reviews, are somewhere on page two.It’s frustrating. And it’s more expensive than most operators realize….